A California girl at heart, Heidi lived, studied, and styled in Milan, Italy, post-college, and honed her merchandising skills for over a decade at various brands such as James Perse, AG Jeans, and Splendid. Having always helped other women, and companies, put together looks and perfect their personal styles, Heidi founded her company, Sweetzer Style, in 2016.
Heidi loves to help other women look and feel their best. She has cultivated a sense of style that is sophisticated and femme, yet always with a bit of an edge. Heidi lives in Los Angeles with her husband, two daughters, and a third on the way.